UX Design

Products that work the way people actually use them

Hand-drawn wireframe sketch in a spiral notebook on a wooden desk next to a smartphone

Research, structure, prototype, test. Then design.

Skip the research and the visual layer just paints over the problem. I work from evidence, not from opinion or aesthetics.

Evidence-led

Interviews, usability testing, analytics. Decisions trace back to something real, not a hunch.

Clear structure

Information architecture, flows, journeys. The bones of the product, sorted before the surface.

Tested early

Interactive prototypes in front of real users before a single line of production code is written.

Honest audits

A prioritised list of what to fix and why, ranked by impact. No 90-page report that nobody acts on.

01
User research

Interviews, surveys, usability testing, analytics review, competitor analysis. Understanding the people who use your product before designing anything.
02
Architecture

Site maps, content hierarchy, navigation design, card sorting. Structuring content so people find what they need without thinking about it.
03
User journeys

Task flows, user journey maps, service blueprints. Mapping every step a user takes and identifying where things break down.
04
Wireframing

Low-fidelity layouts, content prioritisation, responsive wireframes. The structural blueprint before any visual design begins.
05
Prototyping

Interactive prototypes, click-through demos, user testing prototypes. Making ideas tangible and testable before building anything.
06
UX audit

Heuristic evaluation, accessibility review, conversion analysis. A thorough assessment of your existing product with a prioritised fix list.
07
Personas

User personas, use cases, jobs-to-be-done. Giving your team a shared understanding of who you're designing for.
08
Content strategy

Content audit, content hierarchy, content planning. Making sure the right content is in the right place at the right time.

Research that informs decisions

User interviews, usability testing, analytics review, competitor analysis. Findings come back as a short, opinionated read with recommendations, not a slide deck nobody opens.

Wireframes and prototypes that hold up

Lo-fi structure first. Then interactive prototypes you can actually click through. Tested with real users before any visual design or code is touched.

UX audits with a fix list

A heuristic and accessibility review of your current product. You leave with a ranked list of what to fix, what to leave, and what to revisit. Plain language, no jargon.

A wall covered in hundreds of colourful sticky notes from a user research session

A hand placing a blue sticky note on a white wall alongside yellow and purple notes

18+ years turning complex products into things people actually want to use.

Truphone

Rebrand and website design for a global telecoms provider operating in 200 countries.

View project

Remotify

End-to-end UX for an Employer of Record platform helping SMBs scale cost-effectively in the Philippines.

View project

Up next

UI Design

Now the visual layer. Design systems, components, typography and interaction. Polished, accessible, ready to build.

Close-up of a dark audio plugin interface with cyan dials, sliders and an envelope generator

What's the difference between UX and UI?

UX (user experience) is about how something works: the structure, flows, and logic. UI (user interface) is about how it looks: the visual design, colours, and typography. I do both, but they're different disciplines that happen at different stages.

Do you do user research?

Yes. Research is where every good UX project starts. Interviews, surveys, usability testing, analytics review, and competitor analysis. The depth depends on the project scope and budget.

Can you audit my existing product?

Absolutely. A UX audit evaluates your current product against usability heuristics, accessibility standards, and conversion best practices. You get a prioritised report of what to fix and why.

How do you test designs with users?

Interactive prototypes tested with real users, either moderated (I watch and ask questions) or unmoderated (remote testing at scale). I can also run A/B tests on live products.

What tools do you use for UX?

Figma for wireframes and prototypes, Miro or FigJam for workshops and mapping, and various research tools depending on the project. Everything is shared and collaborative.