Branding & Visual Identity
A brand is not a logo. It's the complete system of decisions that shape how people experience your business. I build brands that hold up across every touchpoint.
What's included
Brand strategy
Positioning, audience definition, competitive analysis, brand architecture, messaging framework. The strategic foundation everything else is built on.
Visual identity
Logo design, colour palette, typography system, iconography, photography direction, illustration style. A visual language that's distinctly yours.
Brand guidelines
A comprehensive brand book documenting every element, usage rules, do's and don'ts, and application examples. Your team's reference for keeping things consistent.
Brand toolkit
Social media templates, document templates, presentation decks, email signatures, business cards. Ready-to-use assets for day-to-day operations.
Tone of voice
Messaging framework, writing guidelines, key messages, example copy. How your brand sounds, not just how it looks.
Naming
Company naming, product naming, taglines. When you need the words as well as the visuals.
Deliverables
Brand book (PDF and/or web), logo files (SVG, PNG, EPS, all variations), colour specifications (HEX, RGB, CMYK, Pantone), typography licence guidance, social media templates (Figma and exported formats), document templates, presentation templates, email signature designs, brand guidelines PDF, Figma source files.
Process
Discovery
Understanding your business, audience, competitors, and ambitions. Workshops, interviews, research.
Strategy
Defining your positioning, messaging, and brand architecture. The decisions that shape everything visual.
Creative exploration
Multiple visual directions explored, presented, and refined based on your feedback.
Refinement
The chosen direction developed into a complete system. Every element polished and tested across applications.
Delivery
Brand book, all assets, templates, and guidelines. A handoff that gives your team everything they need.
Frequently asked questions
How long does a rebrand take?
A full rebrand typically takes 6-10 weeks depending on scope. A brand refresh (updating an existing identity) can be done in 3-4 weeks.
What's the difference between a brand refresh and a full rebrand?
A refresh updates and modernises your existing identity while keeping the core recognisable. A full rebrand starts from strategy and builds a completely new visual identity, positioning, and voice.
Do you design logos?
Yes, but a logo is part of a broader visual identity system. I design logos alongside colour palettes, typography, iconography, and usage guidelines so everything works together.
What do I get at the end of a branding project?
A complete brand book with your logo (all formats and variations), colour specifications, typography, iconography, photography direction, usage rules, and templates for common applications like social media, documents, and presentations.
Can you help with brand strategy or just visuals?
Both. I can work from an existing strategy or help you define your positioning, audience, messaging framework, and competitive differentiation before any visual work begins.
Let's work together
Senior design expertise, direct collaboration, no overhead.
Get in touch