Branding

Brands built to hold up everywhere

Brands with strategy at the core. Not decoration over the top.

Positioning, voice, visual identity and guidelines as one coherent system. Built so your team can apply it without guessing.

Strategy first

Positioning, audience, messaging and architecture. The decisions every visual choice traces back to.

Whole system

Logo, palette, type, iconography, photography direction, illustration. A visual language, not just a logo.

Voice and tone

Messaging framework, writing guidelines, example copy. How your brand sounds, not just how it looks.

Built to use

Templates, toolkits and guidelines your team can run with on day one. No waiting on the designer for every asset.

01
Brand strategy

Positioning, audience definition, competitive analysis, brand architecture, messaging framework. The strategic foundation everything else is built on.
02
Visual identity

Logo design, colour palette, typography system, iconography, photography direction, illustration style. A visual language that's distinctly yours.
03
Brand guidelines

A comprehensive brand book documenting every element, usage rules, do's and don'ts, and application examples. Your team's reference for keeping things consistent.
04
Brand toolkit

Social media templates, document templates, presentation decks, email signatures, business cards. Ready-to-use assets for day-to-day operations.
05
Tone of voice

Messaging framework, writing guidelines, key messages, example copy. How your brand sounds, not just how it looks.
06
Naming

Company naming, product naming, taglines. When you need the words as well as the visuals.

Identity systems that scale

Logo, colour, typography, iconography, photography direction. Designed as a system from the start, so it still works when you launch the fifteenth product or the tenth campaign.

Guidelines your team will actually open

Brand books written like a useful manual, not a 90-page PDF nobody reads. Short, decisive, with examples. Plus templates for the things you ship every week.

From strategy to delivery

Discovery and workshops at the start. Multiple visual directions explored in the middle. Templates, toolkits and a confident handover at the end. One designer through the whole arc.

iCetana

Branding and website for an AI-powered surveillance analytics platform. Trust-first visual identity.

View project

Dinner Twist

Brand strategy, visual identity and CMS website for an Australian meal kit delivery service. Local, healthy, delivered.

View project

Up next

UX Design

Where the brand meets the product. Research, wireframes, prototypes and testing before a single pixel is finalised.

Hand-drawn wireframe sketch in a spiral notebook on a wooden desk next to a smartphone

How long does a rebrand take?

A full rebrand typically takes 6 to 10 weeks depending on scope. A brand refresh (updating an existing identity) can be done in 3 to 4 weeks.

What's the difference between a brand refresh and a full rebrand?

A refresh updates and modernises your existing identity while keeping the core recognisable. A full rebrand starts from strategy and builds a completely new visual identity, positioning, and voice.

Do you design logos?

Yes, but a logo is part of a broader visual identity system. I design logos alongside colour palettes, typography, iconography, and usage guidelines so everything works together.

What do I get at the end of a branding project?

A complete brand book with your logo (all formats and variations), colour specifications, typography, iconography, photography direction, usage rules, and templates for common applications like social media, documents, and presentations.

Can you help with brand strategy or just visuals?

Both. I can work from an existing strategy or help you define your positioning, audience, messaging framework, and competitive differentiation before any visual work begins.