E-commerce

Stores designed to actually sell

Person holding a gold Visa card next to an open laptop, beside stacked cardboard shipping boxes

Conversion is a design problem before it's a marketing one.

Product pages, checkout, post-purchase, returns. The whole journey designed as a single thing, on the assumption that most of it happens on a phone.

Brand on the shelf

Your store looks like your brand, not a template with your logo dropped in.

Mobile-first

Most shopping is on phones. Designed there first, scaled up from there.

Conversion-led

Product pages, checkout flow, post-purchase. Every step audited against why customers drop.

Properly integrated

Payment, shipping, subscriptions, analytics. The plumbing connected so your team isn't.

01
Shopify stores

Custom Shopify themes, store setup, product organisation. For dedicated e-commerce businesses that need a platform built for the job.
02
WooCommerce

WordPress-powered e-commerce. When your store needs to live alongside rich editorial content and a familiar CMS.
03
Custom e-commerce

Bespoke solutions for unique requirements that off-the-shelf platforms can't handle. Astro Commerce, headless Shopify, custom Stripe flows.
04
Product pages

Improving your existing product pages for better conversion rates. Photography direction, content hierarchy, social proof, urgency without theatre.
05
Checkout design

Reducing cart abandonment through considered checkout UX. Three-step max, guest default, wallet payments first.
06
Subscriptions

Recurring billing, membership models, subscription boxes. Built on Recharge, WooCommerce Subscriptions, or custom.

Product pages that close the sale

Photography direction, content hierarchy, social proof, urgency without theatre. Every element on the page earning its place against the conversion goal.

Checkout that doesn't get abandoned

Three-step max. Guest checkout default. Wallet payments first. Trust signals where they matter. The unglamorous interactions that keep people moving toward purchase.

Subscription, repeat, loyalty

Recurring billing, membership tiers, post-purchase flows. The lifetime-value mechanics designed in from the start, not bolted on six months after launch.

Two people looking at a laptop browsing a gallery of suede boots, one holding a smartphone

Hands building an online clothing store, pointing at a sweatshirt product grid on a laptop

Stores that convert. Without the conversion-rate-optimisation theatre.

Dinner Twist

Brand strategy, visual identity and CMS website for an Australian meal kit delivery service. Local, healthy, delivered.

View project

Our Online Canteen

E-commerce platform for schools. Branding, UX and build for a cashless school meals ordering system.

View project

Up next

Websites

Marketing sites, corporate sites, content-led builds. The same craft, applied where conversion isn't the primary goal.

Desk with an iMac, Cinema Display and MacBook all showing the same WordPress theme website

Do you use Shopify or WooCommerce?

Both, depending on the project. Shopify for dedicated e-commerce businesses. WooCommerce when e-commerce needs to sit alongside a content-heavy WordPress site. I recommend based on your specific needs.

Can you redesign my existing store?

Yes. I audit your current store, identify conversion bottlenecks, and redesign to improve both the shopping experience and your sales numbers.

Do you handle product photography direction?

I can provide art direction and guidelines for product photography that aligns with your brand. I do not do the photography itself but can recommend photographers.

Can you set up subscription billing?

Yes. Subscription models, recurring billing, membership tiers. On Shopify (via apps like Recharge) or WooCommerce (via Subscriptions plugin).

Do you offer ongoing store management?

Monthly retainers for product uploads, seasonal updates, banner design, email template design, and conversion optimisation. Or ad-hoc support as needed.