E-Commerce
Stores designed to sell. Whether it's a Shopify build, WooCommerce site, or custom e-commerce solution, every decision is made to drive revenue.
What I build
Shopify stores
Custom Shopify themes, store setup, product organisation. For dedicated e-commerce businesses.
WooCommerce stores
WordPress-powered e-commerce. When your store needs to live alongside rich content.
Custom e-commerce
Bespoke solutions for unique requirements that off-the-shelf platforms can't handle.
Product page optimisation
Improving your existing product pages for better conversion rates.
Checkout flow design
Reducing cart abandonment through considered checkout UX.
Subscription commerce
Recurring billing, membership models, subscription boxes.
What's included
Competitor and market research
Understanding your market and what your competitors do well (and badly).
Product taxonomy and navigation
Organising your products so customers find what they want quickly.
Brand-led visual design
A store that looks like your brand, not a generic template.
Mobile-first responsive build
Most shopping happens on phones. The mobile experience comes first.
Store admin setup
CMS configured, products structured, staff trained.
Payment integration
Stripe, PayPal, Apple Pay, Google Pay. Whatever your customers expect.
Analytics and conversion tracking
GA4, conversion events, e-commerce tracking. Know what's working.
Disciplines involved
E-commerce projects draw from branding (your store is your brand), UX design (conversion-focused flows), UI design (the visual shopping experience), and development (the build).
Frequently asked questions
Do you use Shopify or WooCommerce?
Both, depending on the project. Shopify for dedicated e-commerce businesses. WooCommerce when e-commerce needs to sit alongside a content-heavy WordPress site. I recommend based on your specific needs.
Can you redesign my existing store?
Yes. I audit your current store, identify conversion bottlenecks, and redesign to improve both the shopping experience and your sales numbers.
Do you handle product photography direction?
I can provide art direction and guidelines for product photography that aligns with your brand. I do not do the photography itself but can recommend photographers.
Can you set up subscription billing?
Yes. Subscription models, recurring billing, membership tiers. On Shopify (via apps like Recharge) or WooCommerce (via Subscriptions plugin).
Do you offer ongoing store management?
Monthly retainers for product uploads, seasonal updates, banner design, email template design, and conversion optimisation. Or ad-hoc support as needed.
Let's work together
Senior design expertise, direct collaboration, no overhead.
Get in touch