Truphone
Truphone is a UK-based telecom that provides digital eSIM for the biggest and most demanding businesses globally.
Truphone had quietly moved from telco to digital eSIM manufacturer. The brand still spoke like a legacy operator. The work was to bring it up to date for the customers they already had, and pull in the operators they wanted to win from.
The whole sector dressed itself in the same costume: a globe, a circle, a soft monogram. The new mark grabs a SIM-card silhouette, folds the T into it and pairs clean organic curves with prominent geometry. The website was rebuilt on a custom CMS in under three months and shipped at a 99% PageSpeed score.
- Brand Strategy
- Visual Identity
- UX Research
- UX & UI Design
- Iconography
“Michael has a deep understanding of best practices across UX, UI and product design. His extensive research lets him build audience-led recommendations that bring huge value to the market.”
“A three-tiered mega menu, a sharper primary CTA and labels rewritten around the customer’s vocabulary. The old IA buried the new product line. The new one puts it at the front.”
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