eSIM Copilot
eSIM Copilot manages mobile connectivity for teams and travellers. The category is dry and technical; the brief was to make it approachable, with a friendly mascot leading the way.
Most eSIM products feel like a settings screen. eSIM Copilot leans into personality instead. A purple robot copilot, a warm palette and plain language turn a technical service into something people are happy to use, without losing the credibility a business buyer needs.
The work runs from character and brand through to the product. The mascot appears across the marketing site, social and the Microsoft Teams app store, and the platform itself, storage, providers, policies and porting, keeps the same friendly, uncluttered tone.



















































































































