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SaaS & Software

Software needs a designer who thinks in product, not just pixels.

Onboarding

Activation flows that get people to the value before they lose interest.

Taming complexity

Deep feature sets made to feel simple without dumbing them down.

Scalable systems

Design systems that hold together as the product and team grow.

Data-dense UI

Dashboards that turn heavy data into something people can act on.

Tiered UX

Free and paid tiers that upsell without holding the product hostage.

Integrations

Designs that fit the tools and stacks your customers already run.

Software people actually want to use. Product design, not decoration.

Portals, dashboards and the screens where the real work gets done. I design SaaS that earns its first session and still makes sense ten features later.

UX Design

Research, user flows and information architecture that get people to value in the first session.

UI Design

Interfaces and design systems that stay consistent as the product and team grow.

Portals & Dashboards

Dense, data-heavy product screens made clear enough to act on.

Websites

Marketing sites that turn free trials into paying customers.

Apps

Companion mobile apps that extend the product without bloating it.

AI Integration

AI built into the product where it saves real time, not as a gimmick.

Do you do product design or just UI?

Product design. Research, user flows and information architecture first, then UI and the design system on top. I think about activation and retention, not just screens.

Our product is complex. Can you simplify it without dumbing it down?

That is the job. Complexity is fine, confusion is not. I find the model underneath the product and design an interface that respects it, so power users keep their depth and new users are not overwhelmed.

Can you build and maintain our design system?

Yes. I've built design systems that scale across growing products: tokens, components, documentation, and the governance to stop them rotting six months later.

Will you embed with our team or work at arm’s length?

Either. Most SaaS clients want me embedded alongside their PMs and engineers, in standups and reviews. Some want a defined piece of work delivered to a brief. Both work.

Let's work together

Senior design expertise, direct collaboration, no overhead.

Get in touch