Mobile App Design: Native vs Cross-Platform UX
Native or cross-platform? The UX differences matter more than the technical ones.
From strategy to brand book. Positioning, naming, logo, colour, typography, guidelines.
Research, information architecture, user flows, wireframes, prototyping, testing.
Visual interfaces, design systems, interaction design, accessibility, component libraries.
Front-end build, CMS setup, animation, performance optimisation, deployment.
AI-augmented workflows, prompt engineering, AI tool selection, automation strategy.
Marketing sites, corporate sites, campaign microsites. Built to perform, not just look good.
iOS, Android, cross-platform. From research and wireframes through to developer handoff.
Complex B2B tools, admin systems, SaaS products. Data-heavy interfaces made usable.
Shopify, WooCommerce, custom stores. Designed around how people actually buy things.
Native or cross-platform? The UX differences matter more than the technical ones.
A design system isn't just for big tech companies. Here's why it matters for businesses of any size.
Accessibility isn't a nice-to-have. It's good design, good business, and increasingly, a legal requirement.
Most teams skip research entirely or do it wrong. Here is what a rigorous but lean research process actually involves.
Your product might be excellent. If your onboarding is confusing, none of that matters.
Technical products don't get a pass on brand. If anything, a strong brand does more work in a crowded market.
The answer depends on what you actually need, not what you think sounds more professional.
FAQs
Usually within a week of our first conversation. I keep my schedule manageable so new projects get real attention, not a queue number.
Both. I am based in Medway, Kent, 35 minutes from London by train. Most embedded work is hybrid. Smaller projects are fully remote. I adapt to what your team needs.
For embedded work: I join your Slack, join your standups, and work in your tools. For project work: a short discovery call, a clear brief, regular check-ins, and a handoff that actually makes sense to your developers.
Mostly alone, which keeps things efficient. For larger projects I bring in trusted collaborators: a developer, a junior designer, a copywriter. No cold subcontracting.
Most clients come back. I am available for ongoing retainers, design reviews, and ad hoc support. There is no hard handoff and disappear.
Every project starts with a conversation. I reply within 24 hours.
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